The P/E website had thousands of pages of content and an outdated visual design. They needed a new look and UX that would exceed the expectations of their core users while modernizing the brand.
We audited their content, designed a new visual identity, and built a site that could serve a variety of users – ranging from therapists who only visit to log in to couples using the tool.
Our first step was to run our Brand 360 workshop, the result of which was a rock-solid brand strategy that serves as the foundation for all creative initiatives.
Next, we defined the main targets of the website by developing corresponding personas. Who is the target? What needs do they have when visiting the site? What pain points can be resolved?
Next, we introduced two possible visual directions while simultaneously defining the website layout and architecture via monochromatic wireframes.
Lastly, we brought together the content strategy, moodboard, wireframes, and copywriting to form a beautiful and strategically sound visual design.
“When working with Moon March, we felt heard and understood. They took the time to learn our business and challenged our thinking about our website architecture and user experience.”
